The case for dividends as a feature of creator coins

In an earlier post, I suggested giving creators the ability to pay dividends to their coin holders to manage their creator coin’s market price. During the last few days, I thought more about the concept of creator coins and recognized that dividends might be even more useful for creators and their coin holders than I had previously thought.

I asked myself how a creator could gracefully exit from being a creator? What should a creator do in case he doesn’t want to be a creator anymore?

If the creator was a publicly listed company on the stock market, its shareholders would need to vote for the dissolution of the company and all its assets would get distributed among its shareholders according to their relative stake in the company. Do I think this is a good solution for creator coin trading?

Not really because it would make creator coins very complicated and complex. DeSo would need to work out a sophisticated set of rules about how to govern creator coins. And even with such rules, I think there remains potential for rule abuse both from creators and coin holders. As a consequence, I imagine such rules becoming an ever-going construction site.

Obviously, the best solution would be if the creator was to just hand over his account to a worthy successor continuing the brand. If a creator really wanted to entirely shut down the brand however, he could produce final high-quality content, freeze creator coin trading for his coin, and set the dividend to 100%. Coin holders would then receive payments for as long as they recover their coin holdings. Once they’ve recovered their value, 100% of all further payments would go to the creator.

In the event that a creator doesn’t post or isn’t able to post for a certain time, I think a simple rule could work: if a creator doesn’t post content for 2 weeks (or maybe 4? Basically, any other number could work), the creator coin holders receive 100% of the revenue generated with the creator’s content according to their relative share in the creator for as long as there is no new content from the creator. Creator coin trading would get frozen and value recovery starts.

Needless to say, there is no guarantee that coin holders would ever recover their entire value. This is OK. Investments are always tied to risk. However, to secure his brand (most often, the brand will be directly linked to the real identity of a creator), a creator has a natural interest in quitting on good terms. But accidents can happen, and occasionally, fraud as well. Hence, I believe we need an automatism providing minimum governance for creator coin investing.

What do you guys think about my suggestions above? Do you agree that dividend functionality could be a useful feature for creator coins?
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8 months ago
I think the issue with dividends is that the coin wouldn’t pass the Howey test in that case…
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8 months ago
Nice write up, thanks for sharing your thoughts. I agree that dividend functionality is useful and even required for creator coins. CC dividends and "M&A" has been a topic of interest for sometime. Happy to have a call on Vibehut.io or find a way to discuss this further and please see my past writing about subscriptions here: https://github.com/deso-protocol/dips/discussions/204 I'm a fan of Yes, and How.. so I'll further my thoughts here for anyone interested. CCs do a lot and still there is a feeling and evidence that the proverbial Tetris pieces don't fit perfectly. At the moment the main attributes of a CC are Founder Reward, Bonding Curve (supply -> price), coin holders, the ability to buy, sell and trade and a robust API to programmatically make it all flow. They are recognized a reputation token which in practice seems to be hard to measure. It's been tried to use CCs as access to events and use Diamonds to payout holders. It's been exciting. Here is another take that is not too far of a stretch form where we are. Since CCs are so flexible, a huge question is who and what are CCs for? CCs are for anyone that wants to provide value on the internet and let others gain along side them as they exchange their value for currency or tokens. For adoption of CCs, they need to fit into how we operate. Here are some reasons why the CCs do not fit. - CCs are used for many different things - Valuation is impossible to determine - "Investment" in CCs and creator transactions are conflated ** CCs Represent Different Things. A CC could be for companies, could be for a social account, could be for a charity. Each fundamentally has a different way it operates. Equities are special because they have a Single Responsibility. They provide ownership of a business. If each CC represents something different people have to learn what each CC represents. Instead, CCs need to boil down to one idea. ** Valuation Is Impossible to Determine There is no steady stream of income from CCs, the lack of "dividends" makes it borderline impossible to value the CCs. This is a fundamental flaw and opportunity. An expected payout, whether it's from a steady cash flow or a one-off event is fundamental to the valuation of something. The bonding curve and order book offers a way to buy/sell coins which set the CC price, they does not set the value. Value is set from the discounting of future cash flows. "Rugpulls" are a valuation problem, not a CC problem. If the value was known a Rugpull would be a celebrated opportunity. ** Investment and Transactions are Conflated Getting access to content because you own a CC is non-standard and does not work because the price of the coin is volatile. The standard model is an individual transaction or subscription to purchase or get access to content. Investment to own a piece of the business. !! Proposal Taking these into consideration: I propose that CCs should instead be a considered a "Claim on Revenue" coin. This would provide a standard way to claim a % of the revenue generated by the originator of the CC. This will keep up with their flexible nature and provide a standard way to value (discounted cash flow model) and acquire them. How: - Each account would be able to set a payout percentage. This would be applied on each transaction, subscription or diamond received and would goes to the CCs - The historical and expected revenue and dividends amounts should be clearly stated (All time, 1 month, 7 days) - A new [Buy now] button and subscription options will need to be implemented. These will generate the revenue to be paid out. For example a buy now button to pay for access to an event, subscribe to creator for content content. Then 1. All CCs are the same, a claim on revenue, only own them if you want a piece of the revenue 2. CCs value then can easily be valued through standard discounted cash flow valuation methods. This also solves the RugPull issue 3. Separating transactions and investments gives a clear understanding. As we subscribe to Netflix for content. Separately, we invest in Netflix to get the benefits of ownership. 4. M&A activity can happen if the revenue streams or content are not dependant on the person. CC others that have discussed this @diamondthumb and @darian_parrish.
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8 months ago
In general the dividend is part of the profit of the company given to the share holders. The share contract is very specific in terms of what kind of potential benefits the owner is going to get. The creator coin is more generic than a share and its ownership doesnt embed an obligation to the owner. It is responsability of the "follower" to know when to buy a coin that is producing social value, and when to sell it when the social value is beign destroyed. So the dividend is the social value, is what you get back from the creator: content. Then the creator can decide to give other concrete benefits to the CC owners but probably an nft or a more generic smart contract would be more versitile. Here the obvious doubts arise. Etherum is quite decentralized, whouldnt be easier for a creator have its own platform, a set of nft and a couple of smartcontract to protect specific content?
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